Design Simplicity: Feature a clean, straightforward layout with minimal text and design elements.
Focus: Highlight one or two key messages, such as an event, sale, or service offering.
Visuals: Limited use of graphics, icons, or images—may include a single photo or logo.
Text: Concise and to the point, using bullet points or short paragraphs.
Color Scheme: Typically employs one or two colors to maintain a professional, uncluttered look.
Purpose: Ideal for quick, high-level communication when targeting a broad audience.
Examples: Event announcements, basic promotions, or service highlights.
Design Complexity: Feature intricate layouts with multiple sections, varied typography, and rich design elements.
Content: Include detailed information, such as product descriptions, schedules, testimonials, or pricing.
Visuals: Use multiple images, icons, charts, or graphics to convey more nuanced or layered information.
Text: More comprehensive, with a mix of headlines, subheadings, and longer paragraphs for detail.
Color Scheme: A more varied palette that may incorporate gradients, patterns, or textures for aesthetic appeal.
Purpose: Designed to educate or persuade, targeting a specific audience with detailed and engaging content.
Examples: Real estate listings, corporate brochures, or multi-product advertising.
Basic Flyers: Ideal for quick distribution in public spaces, events, or as handouts where simplicity ensures clarity and ease of reading.
Complex Flyers: Best suited for targeted campaigns or professional presentations where detailed information and visual appeal are key to capturing attention and conveying value.